PDC Logic becomes Taurex Drill Bits in major company rebrand
NORMAN, Oklahoma -- PDC Logic LLC has gone through a major rebrand, including a new name. The company has announced that PDC Logic is now Taurex Drill Bits, LLC. The change comes on the heels of ownership and management changes that have led to expanded growth initiatives for the company, which has strong roots in the oil and gas industry spanning more than six decades.
In early 2018, Intervale Capital, a leading private equity firm in the oilfield manufacturing and services space, acquired a majority stake in PDC Logic. In April 2018, the company named respected industry veteran, Warren Dyer, as President and CEO.
Taurex currently has established U.S. service locations in the Permian, Mid-Continent, Eagle Ford, Bakken, and Rocky Mountain basins. Additionally, the company recently entered the Appalachian basin, and further expansion into the Haynesville and Western Canada Sedimentary basins is planned for early 2019. Taurex is also introducing its next-generation suite of drill bits adopting the latest material science and cutter technologies, including a proprietary line of Steel PDC bits.
In addition to a new company name, the rebrand includes a new bull-themed logo, messaging, brand positioning, color scheme, website, video, and tagline - Run with the Bull.
