Borets International rebrands to Levare International, appoints energy industry leader as new CEO

(WO) — Borets International Limited, a global leader in artificial lift engineering, manufacturing, sales, and servicing of electric submersible pumps (ESP), has undergone restructuring to reach a juncture where the international business is a distinct and separate division. Accordingly, the rebranding of the company to Levare International Limited (Levare or Company) better aligns with the forward-thinking mindset of new leadership.  This change reflects the company’s growing portfolio of artificial lift solutions offered to global clients within the oil and gas industry.

“Levare,” meaning ‘lift’ in Latin, embodies the company’s strategic blueprint for growth, the company’s vision of natural resource inclusion and its commitment to uplifting its employees, customers and other stakeholders to a culture of innovation, investment and diversification.  The focus on product quality and customer satisfaction, as well as the values of transparency, versatility, inclusion and reliability remain intact, but with an intentional approach on trust and transformation.

And, as the company embarks on this new path, it will do so under new leadership with the appointment of a new Chief Executive Officer and Chairman.

The Shareholder and Board of Directors are pleased to announce the appointment of Merrill A. Miller, Jr. as Chief Executive Officer and Chairman of Levare. Merrill, more commonly known as Pete, has had 40 highly successful years in the oil services industry.

Miller started his career in various capacities at Helmerich & Payne International Drilling Co. for 15 years, culminating as VP of US Drilling Operations. From 1996 – 2014, Pete served in various executive roles building National Oilwell Varco, including 13 years as Chairman and CEO.  As a result of the success that he brought to NOV, Pete was awarded the ‘Morningstar CEO of the Year Award’ in 2012.

In 2014, Pete became Executive Chairman of the NOV spinoff company, DistributionNOW before retiring. In May 2015, Pete was appointed Chairman of the Swiss offshore drilling company, Transocean Ltd. In addition to Transocean, Pete has served on the Board of Chesapeake Energy Corporation, The Offshore Energy Center, The Petroleum Equipment Suppliers Association and Spindletop International.  He has also served as Chairman of Borets International and in the past 15 months Pete has served as Chairman and Chief Executive Officer of HMH Inc., an oilfield equipment manufacturer.

“The breadth of offerings that our team of industry experts provides to our clients, from sustainable technologies like our market-leading permanent magnet motor, to the strategically located facilities throughout the world, is continuing to grow every day through organic evolution, innovation, and manufacturing bandwidth, said Pete Miller.